Use-case showcase: Benaras Bonanza
With this post, we are starting a type of blog posts, which will start show casing some of our unique use cases that we come across at goibibo. Some of these are intentional, and some of them, we discover through our users - but none the less, success stories at its best.
I recently read somewhere that pilgrimages in our country (India) was one of the ways by which our ancestors ensured national integration. For instance, people travelled all the way from North India to Rameswaram in the southern tip of the Indian peninsula, and folks from South India travelled to the Char Dham in the Himalayan regions.
Yesterday, we came across one such booking, where one of our customers had booked flight tickets and hotel (combined fly-and-stay package) from Madurai to Varanasi. It was for his entire family - 4 adults, 2 children for 2 day trip.
The entire flight tickets and hotel (a 4 star hotel) package costed him Rs.90000 (about 30K cheaper than any of our competitors).
We then dug one level deeper to see how this could have been achieved. And lo, behold, it was the power of our platforms. Tech at its best. The flights - both onward and return - were multi-airline itineraries crafted by our multi-airline backend platform. These combined multiple low cost carriers (such as Spicejet and AirPegasus) to get this low cost fare. Our flight plus hotel platform worked seamlessly with our multi-airline platform to pick the correct flights. Also our package pricing from our flights plus hotel platform also brought down the price a bit.
What was interesting was, it looked like this was a first booking for the user, since he had not used any gocash. If he had used gocash, it would have been even cheaper.
We will continue blogging about these interesting use-cases that we encounter. We hope it would be as interesting for you as it is for us.
(img courtesy: flickr - https://www.flickr.com/photos/tapas_dutta/)